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Virtualization Conference & Expo 2007 West
Reaching Beyond Physical IT: Explore the Power of Virtualization in Enterprise Computing

A fundamental technological innovation that allows skilled IT managers to deploy creative solutions to such business challenges, Virtualization is a methodology whose time has come. It enables IT and business managers to rise to the challenge of using their enterprise computing infrastructure as cost-effectively as possible while remaining responsive in supporting new business initiatives and flexible in adapting to organizational changes.

Virtualization of distributed computing, of IT resources such as storage, bandwidth, and CPU cycles are all increasingly significantly in importance within enterprise IT; virtualization can also apply to a range of system layers, including hardware-level virtualization, operating system level virtualization, and high-level language virtual machines. IDC has stated that the virtualization services market alone is going to reach $11.7 billion by 2011.

In short, Virtualization is fast becoming a key requirement for every server in the data center, enabling increased workloads in server consolidation projects, efficient software development and testing, resource management for dynamic data centers, application re-hosting and compatibility, and high-availability partitions.

SOA World Conference & Expo's Virtualization Forum is the leading event covering the booming market of Virtualization for the enterprise. Topics include:

  • Server Virtualization
  • Desktop Virtualization
  • File Virtualization
  • The Future of the Virtual Enterprise
  • Hosted Virtualization
  • Para-virtualization
  • Virtualization Hardware Support
  • Hardware-level Virtualization
  • Storage Virtualization
  • Virtualization for Server Consolidation and Containment
  • Windows Virtualization
  • Utility Computing
  • State of the Virtualization Services Market
  • and more...

Power Panels
The conference is colocated with SOA World Conference & Expo 2008 East. In addition to its core program, the event features three Power Panels. Don't miss the SOA/Web 2.0/AJAX Power Panel and Virtualization Power Panel. The Power Panels are FREE to all attendees, and will be recorded for broadcast by SYS-CON.TV.

Receive a Week's Worth of Education
in Two Information-Packed Days!

The best news for this year's conference delegates is that the "Golden Pass" registration now provides full access to all conference sessions.

Additionally, after the conference we will mail you the complete content from all of the conference sessions in seven convenient DVDs. This on-demand DVD archive set is sold separately for $695. The DVD set includes all sessions from the simultaneous tracks that you can't attend in person.

Great Keynotes

 • Miko Matsumura is vice president and deputy CTO, SOA products at webMethods and chair of the OASIS SOA Adoption Blueprints Technical Committee. He is well recognized for his work at The Middleware Company, Systinet, and as Chief Java Evangelist for Sun Microsystems. He has an MBA from San Francisco State University and a masters in neuroscience from Yale University.

 • Brian Stevens is CTO and Vice President of Engineering at Red Hat. He has over 20 years of enterprise engineering experience in UNIX and Linux technologies, including work as a developer on the first commercial release of the X Window System. Since joining Red Hat's senior management team in 2001, Stevens has been critical to the company's enterprise operating system, storage, and clustering strategies. He now leads the Emerging Technologies group.

Prior to joining Red Hat, Stevens served as CTO of Mission Critical Linux, where he was responsible for corporate strategy, business development, and clustering products. Stevens also spent 14 years at Digital/Compaq as a Senior Member of Technical Staff, where he was responsible for the architecture and development of the Tru64 OS and clustering products, as well as the inaugural release of Digital's TruCluster product. Stevens received his B.S. in Computer Science at the University of New Hampshire and his M.S. in Computer Systems from Rensselaer Polytechnic Institute.

Sessions Include...

Leveraging Desktop Virtualization for Security, Manageability and Usability Beyond the Perimeter

Desktop virtualization is a need-to-know technology for 2008 that?s transforming the way organizations handle complex desktop computing challenges:
  • Provides hardware independence, enabling support for legacy applications while embracing new standards
  • Simplifies desktop management, reducing operational risk and support costs
  • Promotes security and data confidentiality using encryption and leak prevention techniques
  • Enhances mobility and disaster recovery planning, enabling employees to access corporate applications and data from anywhere, without requiring server farm and enabling access even when disconnected from the network
In this session we will introduce desktop virtualization technologies, present real enterprise use cases , and explain the challenges to be addressed when applying these solution in a corporate IT environment.

Speaker Bio: Kevin Brown is President & CEO of Kidaro. Prior to joining Kidaro, heserved on the original executive team of storage security firm Decru, where he led worldwide marketing, business development, and product management. Brown helped the company achieve #1 market share and global adoption across the financial services, healthcare, telecommunications, manufacturing, and government sectors. Following the $272 million acquisition of Decru by Network Appliance, Brown was named to the Network Appliance Information Governance Board, where he helped shape the company's policies relating to compliance, security, and intellectual property protection.

Previously, Brownwas a key member of the founding team of Inktomi, a pioneering infrastructure software firm, where he served in a number of executive positions, including Vice President and General Manager of Inktomi's networking business. He's a Fellow at UC Berkeley's Haas School of Business and earned his Bachelor's and MBA degrees at UC Berkeley.

Service Virtualization and the Large-Scale Service-Oriented Application

As enterprises gain comfort with the principles of service orientation and begin adopting SOA for large-scale, business-critical applications, they must invariably grapple with the traditional "ilities," e.g., reliability, scalability, and agility that challenge the architects of demanding applications. In this presentation we explore an emerging solution to these challenges ? grid-based service virtualization frameworks. By providing a runtime distributed service container that abstracts service instances from the infrastructure on which they run, service virtualization approaches are enabling savvy enterprises to achieve high qualities of service for their Java, .NET, and C/C++ services.

Speaker Bio: Bob Lozano is a technology industry veteran, serial entrepreneur, and co-founder and chief strategist of Appistry, a software company pioneering the convergence of grid computing, virtualization, and service-oriented architecture. Bob founded and led successful companies PaylinX and Tapestry Computing. He holds a BS in electrical engineering from the University of Missouri and an MS in electrical engineering from Stanford University.

Implementing Virtualization to Drive Business Goals

Launching a new Open Source, SaaS offering required Mindbridge to re-evaluate its infrastructure and resulting cost structures. The goals included:
  • Providing stable computing platforms
  • Rapid server procurement
  • Leveraging commodity hardware
  • Leveraging Open Source technologies
  • Maintaining flexibility as new solutions are required
  • Integrating proprietary and Open Source solutions harmoniously
  • Enabling secure and reliable communications with systems regardless of their location on the Internet
  • Exposing elements of systems management to customers
After considerable research, it was determined that the only economical way to accomplish these goals was to utilize virtualization while at the same time integrating various components using web services. This discussion will review the technologies utilized, the problems encountered and the opportunities presented by virtualizing a web infrastructure.

Speaker Bio: David is a founding partner of Mindbridge Software. In 1998, he left his former company to start an online college textbook sales site. It quickly became clear that the internet textbook site wasn't going to work, so the company began developing revenue-producing websites for organizations including Eli Lilly and Cisco. While developing and delivering these sites, David began to hear a constant theme among his customers - they needed an easily installed intranet tool -- so David and his team developed IntraSmart, the "Intranet in a Box" solution. With the advent of web-based intranet solutions however, it became obvious that Mindbridge needed to expand its horizons. In 2006, David and his new partner, Rick Puckette, began developing an open source security monitoring solution. MindGuard, which is developed in an open source environment and delivered as a SaaS, was released in April, 2007. David's ability to foresee groundbreaking trends in IT have served him well as Mindbridge continues to grow into new realms.

Application Virtualization In Any Infrastructure: No Strings Attached

Application virtualization is a technologically elegant solution that isolates applications and reduces conflicts. That?s good for IT management and has the additional virtue of being financially alluring. From legacy to the latest enterprise business applications, virtualized deployment eases management and supports secure access. Companies save money and boost efficiency using application virtualization within any IT infrastructure.

As an IT strategy, application virtualization is advanced as a best-practice solution in two critical scenarios. In services environments, application virtualization is implemented as a VDI solution incorporating application virtualization as a means of controlling the desktop environment.

Deployed in data centers with Citrix Presentation Servers, application virtualization is a strong deployment strategy, speeding access and assuring integrity of the host system. Distributed from a share file, companies save the cost and headache of adding and managing siloed servers. This session will provide use-case illustrations to de-mystify application virtualization and outline the business benefits of applying this technology.

Speaker Bio: Jonathan Clark is Founder, CTO & President of Thinstall. He co-founded the video game development company Crack dot Com in 1994, which produced the original PC and Mac titles Abuse and Golgotha and ported Doom and Quake to Unix platforms. He founded Thinstall in 1999 originally focusing on virtualization and copy protection technology solutions for software publishers.

The first version of Thinstall for application virtualization was released in 2001 after several years of R&D. Clark continues the development of Thinstall technology for the enterprise and participates in the company's business direction.

Providing Ultimate Disaster Recovery Through Virtualization

The evidence from Gartner, Meta and other research organizations indicates that conventional physical disaster recovery plans are largely fiction; the true intent behind them is to secure an auditor check off rather than to provide a workable design for quick IT recovery from a disaster. The problem is that physical DR solutions are too limited, complex and expensive to be practical for most organizations. Virtualization, though, provides both the platform and tools required for creating a cost-effective disaster recovery solution that actually works. This session describes how to incorporate not only virtual servers, but also virtual storage, backup, network and replication in order to enable ultimate disaster recovery.

Speaker Bio: Steve Kaplan is president of AccessFlow, a consulting firm focused on enterprise virtualization. Prior to co-founding AccessFlow, Kaplan founded and ran By The Bell, an ROI consulting firm dedicated to helping organizations assess the relative value of various enterprise IT strategies. He got started in IT in 1987 by co-founding and running an integration firm, RYNO Technology, which was named the Citrix Partner of the Year for the United States before its acquisition by MTM Technologies in 2001.

Kaplan has co-authored three books on Citrix/Terminal Server?all "Official Guides" published by Osborne/McGraw-Hill. He has also written dozens of IT articles and white papers on subjects such as security, disaster recovery and the effect of regulatory compliance on IT. Most recently, he authored "VirtualMan Begins", which is actually a white paper disguised as a comic book about virtual infrastructure.

Kaplan helped pioneer and develop Citrix? ACE Cost Analyzer and assisted Gartner in developing an ROI tool for Citrix. He has held positions on the advisory boards of several industry manufactures including Microsoft. He is a Microsoft MVP (Most Valuable Professional) for Terminal Server. Kaplan holds a BS in business administration from U.C. Berkeley and an MBA from Northwestern's J. L. Kellogg Graduate School of Management.

Virtualized Behavior: The Next Generation of Virtualization for SOA

SOA and Virtualization are currently considered to be two separate disciplines, but they no longer need to be. SOA offers the enterprise the benefits of increased agility and cost efficiency in terms of application development, reuse, and making connections across heterogeneous applications and business partners. Virtualization is creating some real cost benefits for the data center in terms of hardware, but it is still leaving most of the potential efficiency and cost savings on the table for SOA. How can teams Virtualize to improve the quality and time-to-market of SOA functionality, which does not necessarily reside under a centralized team's control? The extended organization must break the barriers of connecting these two strategies by Virtualizing their shared Behaviors, thereby multiply the expected value of virtualization.

Current state of Virtualization and the barriers to SOA Success.

You can Virtualize without SOA, but you can't succeed at SOA without Virtualization.

How will companies manage the changing and complex behaviors of SOA applications and their underlying systems?

What tangible and intangible benefits will come from combining SOA and Virtualization?

Speaker Bio: Shridhar joined iTKO in September 2005. He has an accomplished executive career leading global teams in marketing, sales, implementation, and business development of software applications. Prior to iTKO, he held several key management roles during a 10-year tenure at i2, including CMO, SVP and GM of the High-Tech Business Unit, and VP of eBusiness solutions. His deep understanding of sales management, product management, development and end customer business needs were essential in helping i2 grow from a startup to a world-class enterprise software company. He started his career as an applications engineer for Ford Motor Company. Shridhar holds software and process engineering patents, and earned Ph.D. and M.S. degrees in Industrial Engineering from Purdue University and SUNY Buffalo, respectively.

The SAP World is ... Virtual

Virtualization is one of the most interesting IT topics these days. Whereas one can find a lot of concepts and high level content provided by various vendors, it's still a challenge to find detailed technical information on how to use it in SAP landscapes. This session will show you in detail how SAP is using virtualization in its datacenters today, what is really working and what is not, what the pain points are, how SAP solutions behave in a virtualized environment with products offered by partners like VMWare, and which guidelines customers should look at.

Speaker Bio: Roland Wartenberg is Director of Virtualization Strategy, SAP. He started his IT career as a consultant with Digital Equipment from 1991 to 1997 and has been with SAP since 1997. He was a development manager with SAP Markets, Palo Alto from 2000 to 2002. From 2003 to 2005 he lent his multiple skills to the position of product manager for Adaptive Computing with SAP AG in Walldorf, Germany.

At the end of 2005 Wartenberg took over new responsibilities as an evangelist for SAP's Platform Ecosystem at SAP Labs, Palo Alto, California. He has been working on SAP's virtualization strategy since October 2006. He has made more than 200 public presentations during the past few years. He holds a Dipl.Ing. in electrical engineering.

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SOAWorld and Virtualization Conferences together deliver the #1 i-technology educational and networking opportunity of the year.

Who Should Attend?

CEOs and CTOs, senior architects, project managers, Web programmers, Web designers, technology evangelists, user interface architects, consultants, and anyone looking to stay in front of the latest Web technology!

 Brought To You By:

Virtualization Magazine is the breakthrough publication covering the architectural concepts and implementation of IT asset virtualization as realized through the adoption of distributed computing paradigms, including the deployment of service-oriented architectures (SOAs).
SOAWorld Magazine is the leader in delivering technical and strategic insights on the worlwide adoption of web services as the key distributed computing paradigm, and as those services are deployed through specific service-oriented architectures (SOAs).

Virtualization 2007 West Speakers Include...

Red Hat









 Past Events Archive
SOAWorld Conference & Expo 2007 West
Virtualization Conference & Expo 2007 West
AJAXWorld 2007 Conference & Expo West
SOAWorld Conference & Expo 2007 East
Virtualization Conference & Expo 2007 East
AJAXWorld 2007 Conference & Expo East
Real-World AJAX Seminar
Ruby on Rails Seminar
Real-World Flex Seminar
Other SYS-CON Events

SOAWorld & Virtualization Conference 2007 East Delegates Represented...

• AccuRev
• Adea Solutions
• Adobe Systems, Inc [3 delegates]
• Aeropostale, Inc
• Aetna
• Akbank Training Center
• American Family Insurance
• American International College
• American Modern Insurance
• Amphion Innovations
• Amplify LLC, Clipmarks [2 delegates]
• Anderson Consulting
• Arrow Electronics [3 delegates]
• Ashcroft Inc
• Athabasca University
• Audatex
• Avanade, Inc.
• Avaya Inc. [5 delegates]
• Azul [2 delegates]
• Backbase [2 delegates]
• Bank of America
• Bank of NY
• Barnes and Noble
• Barnex Investment International Limited
• Bear Stearns [2 delegates]
• Bendel Newspaper Company Limited
• BizInnovative
• Bloomberg [2 delegates]
• BlueBrick Inc.
• BMC Software
• Boeing
• Bottomline Technologies [2 delegates]
• BP
• Broadcom